When some of you first raised concerns about our products, we were laser-focused on our testing as the best way to confirm their safety and quality. This is at the center of what our brand stands for and what our professional stylist community has helped to encourage over the last 20 years. We always want your curls to be a source of pride, never anxiety. As a curl community, we know the curl journey is a unique and personal one as your curls are an expression of who you are. “Nothing is more important to us than you. The lawsuit was filed by a former DevaCurl user and now many former users are joining the lawsuit in hopes to recoup the damage they have endured.īut what is DevaCurl doing about all of this? On February 11th they released a blog post on their website stating the following: Then there’s the class-action lawsuit filed against DevaCurl. One of the groups titled “Hair Damage & Hair Loss from DevaCurl-You’re Not Crazy or Alone” has over 45,000 members. There are now several Facebook support groups that have been formed to support those women who are trying to recover their curls back after using DevaCurl. That video sparked thousands of other women to come forward with their “DevaDamage” story. Unless they have some magic potion that will magically heal my scalp, instantly regrow ten years worth of length, stopped my headaches, get the ringing out of my ears, and give me back my original hair color - then I’m not talking to them.” Malik advises other influencers to be transparent with their following on why they stopped using DevaCurl. ![]() There is nothing they can do to fix this. “Deva Curl asked if I wanted to get on a phone call with them. Which is a very small number compared to the love and support that I have received nationwide,” said Malik. “I’ve only had negative feedback from DevaCurl employees and DevaStylists. Malik only heard from Deva Curl after the video went viral. "DevaCurl Is Under Fire From Their Loyal Customers For Alleged Hair Loss And Damage -Here's What We Know". "Did a Cult Hair-Care Line Cause Thousands of Women to Lose Their Hair?". ^ "Investigation for Law Suit: DevaCurl No-Poo Hair Products Alleged to Cause Hair Loss, Hair Damage and Injury to Scalp". ![]() "Robert Schaeffler Joins DevaCurl as CEO". ^ "Robert Schaeffler Joins DevaCurl as CEO".^ "Tengram Capital to Sell DevaCurl to Ares Management"."Tengram Capital to Sell DevaCurl to Ares Management". "Thousands of Women Are Losing Their Hair. Fashion influencer Ayesha Malik posted in a YouTube video titled "Why I Stopped Using DevaCurl" in which she claimed that using DevaCurl products had damaged her hair, and apologized for promoting the brand on her social media. In 2020, several class-action lawsuits were started by women who claimed to have suffered hair loss and other side effects from using DevaCurl products. In November 2019, a Dallas law firm began investigating products sold under the DevaCurl brand name. They alleged that DevaCurl products, particularly the no poo products, may lead to hair loss and damage as well as other injuries to the hair and scalp. He previously served as General Manager for Henkel Professional North America. In December 2018, Robert Schaeffler was named CEO. In May 2017, the DevaCurl brand was purchased by Ares Management for an undisclosed amount, before being resold to Henkel. In 2013, the DevaCurl brand was purchased by Tengram Capital Partners. In 2007, DevaCurl established an academy to teach curly hair care stylists the signature Deva cut used in all of its salons. In 2002, DevaCurl launched its first "no-poo" cleanser. ![]() Massey, a hairstylist, developed the " Curly Girl Method" and authored the book "Curly Girl: The Handbook" as guidelines for naturally curly hair care. The first Devachan salon was founded by Lorraine Massey and Dennis Da Silva in 1994 in New York City. DevaCurl is an American brand of hair care products.
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